Backlinks and search engines Search engines often use the number of łowca backlinków that a website has as one of the most important factors for determining that website's search engine ranking, popularity and importance.[9] Google's description of its PageRank system (January 1998), for instance, noted that "Google interprets a link from page A to page B as a vote, by page A, for page B."[10] Knowledge of this form of search engine rankings has fueled a portion of the łowca SEO industry commonly termed linkspam, where a company attempts to place as many inbound links as possible to their site regardless of the context of the originating site.[11] In January 2017, Google launched Penguin 4 update which devalued such link spam practices.[11] The significance of search engine rankings is high, and it is regarded as a crucial parameter in online business and the conversion rate of visitors to any website, particularly when it comes to online shopping.[12] Blog commen
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